SEO report of aimfinancial.com

Grand Rapids MI Home Loans | Purchase and Refinance Mortgages | ...

www.aimfinancial.com/

Shop for your new home loan or refinance an existing mortgage in Grand Rapids MI. We offer many lending options with great rates and exceptional service.


 Tasks

  • Avoid using deprecated HTML tags.
  • Try to make your site load faster.

 SEO

URL

Domain : www.aimfinancial.com/

Character length : 21

Title
Grand Rapids MI Home Loans | Purchase and Refinance Mortgages | AIM Financial
Description
Shop for your new home loan or refinance an existing mortgage in Grand Rapids MI. We offer many lending options with great rates and exceptional service.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Grand Rapids MI Home Loans | Purchase and Refinance Mortgages | AIM Financial
description: Shop for your new home loan or refinance an existing mortgage in Grand Rapids MI. We offer many lending options with great rates and exceptional service.
url: http://www.aimfinancial.com/
site_name: AIM Financial

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://aimfinancial.com/robots.txt
User-agentDisallowed for the search engines
*


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Grand Rapids MI Home Loans | Purchase and Refinance Mortgages | AIM Financial

Character length : 77

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 9%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
042500
Heading structure in the source code
  • <H3> Call Now
  • <H3> Main Navigation
  • <H2> Welcome to AIM Financial!
  • <H2> Today’s Rates
  • <H2> Purchase Assistant
  • <H2> Refinance Advisor
  • <H4> AIM Financial
  • <H4> Site Links
  • <H4> Social Media
  • <H4> Contact
  • <H4> Licensing
Word cloud
  • home15
  • financial10
  • aim10
  • loans10
  • tax7
  • help7
  • mortgage6
  • free5
  • call4
  • rates4
  • options4
  • preparation4
  • michigan4
  • refinance4
  • local4
  • purchase4
  • now4
  • get4
  • real3
  • advisor3
  • returns3
  • click3
  • resources3
  • service3
  • based3
  • experience3
  • assistant3
  • down3
  • estate3
  • accurate2
  • narrow2
  • individual2
  • designed2
  • been2
  • nationwide2
  • committed2
  • business2
  • personal2
  • all2
  • information2
  • licensing2
  • filing2
  • goals2
  • grand2
  • rapids2
  • clients2
  • state2
  • needs2
  • providing2
  • today2
  • dream2
  • quote2
  • recommended2
  • today’s2
  • ext2
  • expert2
  • professionals2
  • calculators2
  • loan2
Keyword matrix
wordtitledescriptionsheading
home
financial
aim
loans
tax
help
Two Word cloud
  • purchase assistant3
  • tax preparation3
  • click here3
  • home loans2
  • real estate2
  • are committed2
Three Word cloud
  • your individual needs2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 15 images on this web page.

Alternate attributes for the following 7 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
3.60
Flesch Reading Ease
83.20
Coleman Liau Index
8.90
Automated Readability Index (ARI)
2.40
Dale–Chall Readability
7.00
SMOG Index
9.50
Spache Readibility
5.00
Number of letters
4212
Number of words
1001
Number of sentences
125
Average words per sentences
8
Number of syllables
1367
Syllables in words
1338
Average syllables in words
1.37
Number of words in first three syllables
148
Percentage of word / syllables
14.79
Words not in Dale-Chall easy-word list
418
Words not in Spache easy-word list
197

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 2.5 seconds have passed until the page started to load.
Loading time
7,083 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
112
Number of source domains
13
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • https://www.aimfinancial.com/.. /dashicons.min.css?ver=4.1

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.aimfinancial.com/wp-includes/js/jquery/jquery.js?ver=1.11.1
  • http://www.aimfinancial.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
  • http://www.aimfinancial.com/wp-content/plugins/animate-it/assets/js/viewportchecker.js?ver=4.1
  • http://www.aimfinancial.com/wp-content/plugins/animate-it/assets/js/edsanimate.js?ver=4.1
  • http://www.aimfinancial.com/wp-includes/js/thickbox/thickbox.js?ver=3.1-20121105
  • http://www.aimfinancial.com/wp-content/plugins/connections/vendor/picturefill/picturefill.min.js?ver=2.3.1
  • http://www.aimfinancial.com/wp-includes/js/comment-reply.min.js?ver=4.1
  • http://www.aimfinancial.com/wp-client_data/20501/709/themes/genesis/lib/js/menu/superfish.min.js?ver=1.7.4
  • http://www.aimfinancial.com/wp-client_data/20501/709/themes/genesis/lib/js/menu/superfish.args.min.js?ver=2.1.2
  • http://www.aimfinancial.com/wp-client_data/20501/709/themes/dynamik-gen/lib/js/dynamik-responsive.js?ver=1.7.2
  • http://www.aimfinancial.com/wp-client_data/20501/709/uploads/dynamik-gen/theme/custom-scripts.js?ver=1.7.2
  • http://www.aimfinancial.com/wp-includes/js/jquery/ui/core.min.js?ver=1.11.2
  • http://www.aimfinancial.com/wp-includes/js/jquery/ui/widget.min.js?ver=1.11.2
  • http://www.aimfinancial.com/wp-includes/js/jquery/ui/tabs.min.js?ver=1.11.2
  • http://www.aimfinancial.com/wp-content/plugins/ml-slider/assets/sliders/nivoslider/jquery.nivo.slider.pack.js?ver=3.4.1
File size of all javascript files combined
943.09KB
Javascript minifying
You can save 13.5KB (35% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.aimfinancial.com/wp-includes/css/dashicons.min.css?ver=4.1
  • http://www.aimfinancial.com/wp-includes/js/thickbox/thickbox.css?ver=4.1
  • http://www.aimfinancial.com/wp-client_data/20501/709/uploads/dynamik-gen/theme/dynamik-min.css?ver=1478299225
  • http://www.aimfinancial.com/wp-content/plugins/animate-it/assets/css/animate.css?ver=4.1
  • http://www.aimfinancial.com/wp-content/plugins/connections/assets/css/cn-user.min.css?ver=8.5.28
  • http://www.aimfinancial.com/wp-content/plugins/connections/vendor/chosen/chosen.min.css?ver=1.6.1
  • http://www.aimfinancial.com/wp-content/plugins/wp-listings/includes/css/wp-listings.css
  • http://www.aimfinancial.com/wp-content/plugins/wp-listings/includes/css/wp-listings-widgets.css
  • http://www.aimfinancial.com/wp-content/plugins/connections-circled/circled.min.css?ver=1.0
  • http://www.aimfinancial.com/wp-content/plugins/connections-cmap/cmap.min.css?ver=4.0
  • http://www.aimfinancial.com/wp-content/plugins/connections-slim-plus/slim-plus.min.css?ver=2.0.1
  • http://www.aimfinancial.com/wp-content/plugins/ml-slider/assets/sliders/nivoslider/nivo-slider.css?ver=3.4.1
  • http://www.aimfinancial.com/wp-content/plugins/ml-slider/assets/metaslider/public.css?ver=3.4.1
  • http://www.aimfinancial.com/wp-content/plugins/ml-slider/assets/sliders/nivoslider/themes/default/default.css?ver=3.4.1
  • http://www.aimfinancial.com/wp-content/plugins/ml-slider-pro/assets/public.css?ver=2.6.5
  • http://www.aimfinancial.com/wp-content/plugins/shortcodes-ultimate/assets/css/content-shortcodes.css?ver=4.9.9
  • http://www.aimfinancial.com/wp-content/plugins/shortcodes-ultimate/assets/css/box-shortcodes.css?ver=4.9.9
File size of all css files combined
411.20KB
CSS minifying
You can save 2.4KB (24% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
64.62KB
Gzip compression
Error! By using Gzip you can save 193.8KB (56% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
100
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://sapi.everyscape.com/v/1/500006/css/Viewer.cssExpiry time is not specified
https://sapi.everyscape.com/v/1/500006/img/close-element.pngExpiry time is not specified
https://sapi.everyscape.com/v/1/500006/img/navigation_buttons.pngExpiry time is not specified
https://sapi.everyscape.com/v/1/500006/img/powered_by_everyscape.pngExpiry time is not specified
https://sapi.everyscape.com/v/1/500006/img/slink_over.pngExpiry time is not specified
https://sapi.everyscape.com/v/1/500006/img/slink_up.pngExpiry time is not specified
https://sapi.everyscape.com/.. /krpano_panosynth_plugin.jsExpiry time is not specified
https://sapi.everyscape.com/v/1/500006/viewer/videoplayer.jsExpiry time is not specified
https://www.gstatic.com/wcm/loader.js60 minutes
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
2.18MB
Image optimisation
You can save 576.7KB (65% compression) by optimising the images below:

 Traffic

Alexa
24359907

 Website security

IP
69.43.201.155
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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mortgagesmichigan.com

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cmmortgage.com

cmmortgage.com

nocostreversemortgages.com

nocostreversemortgages.com

bostonmortgageonline.com

bostonmortgageonline.com

peopleshomeequitysd.com

peopleshomeequitysd.com

faillafinance.com

faillafinance.com

nwahomelending.com

nwahomelending.com

lisanickelsinsurance.com

lisanickelsinsurance.com

carlsbadgeneralinsurance.com

carlsbadgeneralinsurance.com

unmortgageaustin.com

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H3 : Call Now, ( 12px from top )
  • H3 : Main Navigation, ( 378px from top )
  • H2 : Welcome to AIM Financial!, ( 599px from top )
  • H2 : Today’s Rates, ( 1120px from top )

 Typos

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